Mr Hanley said at least 90 per cent of all electrified vehicles on Australian roads have a Toyota badge.
"It took almost 18 years - until April this year - for Toyota to sell a total of 100,000 hybrid-electric vehicles in Australia.
"Yet, this year alone, we will sell around 25,000 hybrid-electric vehicles, or close to 15 per cent of our total sales.
"Hybrid demand is running at close to 40 per cent for Corolla and RAV4, and above 50 per cent for Camry. We anticipate similar success for the new C-HR hybrid."
Advanced Toyota Safety Sense5 technologies are standard on C-HR: pre-collision safety system with day and night pedestrian detection, all-speed active cruise control, lane departure alert with steering assist and auto high beam.
Safety features extend to seven airbags, a reversing camera, blind-spot monitor, rear cross-traffic alert, rain-sensing wipers, front and rear parking sensors, hill-start assist control, and stability and traction control.
In-demand equipment - fitted to every C-HR - includes satellite navigation, dual-zone climate control, alloy wheels, 4.2-inch multi-information display, electronic park brake and auto-dimming rear-view mirror.
Luxury touches abound in the top-of-the-range Koba variants, including leather-accented seats, keyless smart entry and start, new-design 18-inch alloy wheels, LED lights and innovative nanoe™ (pronounced nano-e) technology that moisturises cabin air. These high-grade features add $4,400 to the price of the standard 2WD C-HR.
C-HR's vibrant exterior colour palette gains a new red mica-metallic paint6. The extroverted styling of the C-HR is accentuated on Koba grades with a $450 two-tone paint option, matching a black or silver roof to specific body colours.
Buyers can express their individuality with a wide range of Toyota Genuine Accessories, including multiple alloy-wheel designs, wheel caps, mirror covers, coloured garnishes and roof crossbars for bicycles and other sports equipment.
C-HR comes standard with five years of Toyota Service Advantage with annual services capped at just $195 each and is covered by a full five-year Toyota Warranty Advantage .